The Anti-Panic snood was invented by myself to try and help my friend's dog, it was just a bit of an experiment to see if I could help her. When it worked I didn't think anymore about it until a lady on a collie forum posted a video of her dogs fear of thunder. I had some materials left over from the one I made and sent it to her to try. It worked and she suggested maybe I should market them so I gave it ago.
Since then I have adapted and improved the snood design and made them for many dogs who suffered from noise induced anxiety.